The Worldwide Cricket Council (ICC) and Unilever introduced a landmark two-year partnership as we speak, establishing Unilever’s private care manufacturers Rexona and Dove because the ICC’s first devoted industrial accomplice for ladies’s cricket via 2027.
The bottom-breaking deal, revealed throughout a cricket competition in Dubai coinciding with Worldwide Girls’s Day, goals to speed up the worldwide growth of girls’s cricket. The partnership will cowl main tournaments together with the ICC Girls’s Cricket World Cup 2025 in India, Girls’s T20 World Cups, U19 Girls’s T20 World Cups, and the inaugural Girls’s Champions Trophy in 2027.
ICC Chairman Jay Shah referred to as the partnership “a pivotal second for ladies’s cricket” that may “empower feminine cricketers, encourage future generations, and contribute considerably to the continued progress and success of girls’s cricket globally.”
The collaboration contains varied initiatives starting from Flag Bearers programmes to digital experiences throughout occasions. Rexona can even allow participation via girls’s cricket festivals and collaborate on girls’s hygiene schooling programmes.
Rohit Jawa, CEO of Hindustan Unilever, famous the partnership permits Rexona “to faucet right into a cultural second, join with new audiences, and importantly assist drive girls’s cricket additional.”
The shares of Hindustan Unilever Restricted have been buying and selling at ₹2,266 up by ₹61.45 or 2.79 per cent on the NSE as we speak at 1.33 pm.
